Hi, I'm Magdalena.
I help business owners stop being Profitable But Broke.
I'm the founder of ProfitMIND and forecastly — and I help purpose-led business owners understand their profit, plan their cashflow and make calmer decisions with their money. I make the numbers feel safe, useful and human. So that dealing with your money becomes less of an overwhelm and more of a powerful driving force in your business.
My work blends practical finance, business strategy and honest conversation, so you don't just have numbers in front of you — you actually know what they mean. And I do it all through one simple method: Follow The Cash™.
The short, honest version.
Before ProfitMIND, there was wedding photography. A very seasonal business. Busy months, quieter months, and the constant need to know what was coming before the bank balance told the story too late. I was Profitable But Broke before I had a name for it.
Cashflow forecasting became one of the tools that helped me breathe. It helped me plan around seasonal income, especially when thoughts like "Can I survive in the quieter winter months?" kept me up at night. But it also helped me make better decisions and stopped treating every quiet patch as a disaster. I became calmer running my business. It was truly that powerful. But the spreadsheet itself? Clunky. Manual. Not exactly the sort of thing most business owners feel excited to open.
Years later, after mentoring hundreds of founders and startup businesses through university partnerships for nearly a decade, I kept seeing the same pattern: super capable business owners with brilliant ideas, strong client work — but very little calm around their numbers. The same quiet anxiety I'd carried as a photographer.
So I retrained in bookkeeping and taxes, built a small practice, but quickly realised the work I cared about most wasn't just recording what had already happened. It was helping businesses understand what their numbers meant and what they were trying to tell them, so they could make better decisions and truly thrive.
That's why ProfitMIND exists. That's why I'm building forecastly — the simple cashflow forecasting tool I wish I had when I was running my own seasonal business. And that's why I'm writing Profitable But Broke — the book that names the anxiety most business owners carry silently and gives them a method to fix it (coming in 2027/28).
Follow The Cash™ is that method. Four parts. One journey. From avoidance to ownership.
Quick facts
- Qualified bookkeeper & tax accountant
- Entrepreneur-in-Residence & angel investment readiness reviewer
- 13+ years running my own businesses
- Working artist & ex-wedding photographer
- Nearly a decade mentoring founders & startups via universities and other institutions
- Cat lover · large coffees · countryside dreaming
Mantra:"Profitable But Broke isn't a life sentence. It's a starting point."
Calm is strategic.
These principles shape every session, every forecast, every email and every honest conversation.
Clarity
Financial visibility without shame. The opposite of fog. The place every better decision begins.
Empathy
Numbers can be emotional. I get it. I name what others often skip, in plain English and without judgement.
Fun
Finance doesn't have to be sexy, but it also doesn't have to feel like punishment. We can make the work lighter.
Integrity
No hustle culture. No revenue-chasing for the sake of it. No cookie-cutter growth plans. Just honest, useful support.
The quiet confession most business owners are
too afraid to make out loud.
If you ask my network what I stand for, it's this: helping founders who are making money but can't sleep at night. Profitable But Broke isn't just a phrase. It's the quiet confession most business owners are too afraid to make out loud.
- "I'm making money — but where has it gone?"
- "I did my taxes and saw profit — so why is the bank account empty?"
- "I hit my revenue target — so why do I feel more stressed than ever?"
I lived it. Then I solved it. Now I teach the method to anyone willing to stop hiding and start following the cash. This isn't a side angle. It's the ONE thing I'm known for. Everything I build — the book, the software, the advisory, the workshops, the content — serves this single mission.
I bridge three worlds
most people keep separate.
Practical Finance
I can read a profit and loss, balance sheet and cash flow picture — but more importantly, I help you understand what they are saying to you.
Business Strategy
Offers, pricing, capacity, delivery, seasonality and growth decisions. The money only makes sense when we look at the business behind it.
Founder Psychology
Avoidance, shame, overthinking, second-guessing, pressure. These things matter because they shape the decisions you make.
ProfitMIND isn't bookkeeping. It isn't a cold finance lecture. It's calm, commercially-minded support for the human being leading the business — built around the Follow The Cash™ method.
Working with me feels less corporate, more considered.
Large coffees. Honest conversation. A notebook open. A cat occasionally walking across the screen. This is how the work actually feels: focused, warm and refreshingly human.
You won't be shamed for what you haven't looked at yet. You won't be buried in jargon. We'll look at what's true, make sense of it together, and decide what needs to happen next.