Ongoing support for the bigger money decisions.
Private profit and cashflow support — Part 4 of Follow The Cash™ — for purpose-led business owners who are ready to own their future, stop carrying every financial decision alone, and leave Profitable But Broke behind for good.
There comes a point where figuring it out as you go becomes too expensive. The business is no longer asking for more effort. It is asking for more structure, clearer visibility and someone steady beside you as the decisions get bigger.
You have outgrown holding it all in your head.
Your business is no longer tiny. The numbers are bigger. The decisions are heavier. The team — or the support you are about to bring in — depends on you. And privately, you have started noticing the cost of leading without enough financial structure underneath you.
You might be asking:
Is this growth path actually sustainable for me — or am I just outrunning it?
What does my next hire really cost — and when is it safe to make it?
Which offer should we double down on, and which is quietly draining margin?
Am I paying myself in a way that reflects the role I'm actually carrying?
What would my next 12 months look like if I planned it properly, instead of reacting?
Who is holding the bigger money picture with me?
These aren't beginner questions. They're the questions that come with real momentum. They deserve more than another tab open in your brain at 11pm. They deserve a calm and steady second brain, and a practical approach that feels safe and makes sense for finding the answers.
For the founder who is done winging the money side of growth.
This is a private, high-touch advisory partnership. It is intentionally limited because the work is personal, practical and built around the real business in front of us.
This is for you if…
- You're a purpose-led founder running an established business that has real momentum.
- You are scaling, restructuring, hiring, simplifying or stepping into a bigger version of the business.
- You are tired of carrying every money decision in your own head.
- You want profit clarity, cashflow forecasts, scenarios and practical decision support.
- You value calm, considered, customised support over noise, hype or template-driven coaching.
- You are ready to look honestly at what the business needs next.
This isn't for you if…
- You're looking for bookkeeping, compliance accounting or someone to file your tax return.
- You want a one-off fix or a quick clarity session — the Money Flow Strategy Session is a better starting point.
- You're not yet ready to look honestly at how the business is currently being led, financially and strategically.
- You're chasing more revenue without addressing structure, profit, capacity or pay.
- You want a full, in-house finance department — this is advisory partnership, not headcount.
Four parts. One calmer path through the numbers.
Inside the advisory partnership, we work through the full Follow The Cash™ method at your pace, mapped to your business, your numbers and the chapter you are actually in. Not a course. Not a generic curriculum. A living piece of work held between us.
Area 01
Stop Hiding
We surface the financial truth of the business — revenue rhythm, offer profitability, expenses, personal pay and capacity — without shame or overwhelm. You finally see what's working, what's leaking and where to focus first.
Visibility · Diagnosis · Honesty
Area 02
Start Knowing
We decode what the numbers actually mean. Profit vs. cash. Margins. Pricing. The gap between what the P&L says and what the bank account shows. You stop guessing and start reading the story your numbers are telling.
Profit · Cash · Understanding
Area 03
Take Control
We build a calmer cashflow rhythm: personal pay structure, 6–12 month forecasting, tax planning, buffer thinking and a clearer view of what's coming. Decisions become evidence-based, not anxiety-based.
Pay · Forecasting · Steadiness
Area 04
Own Your Future
We connect the money to the bigger vision: time design, sustainable growth, future offers, personal pay and a business that supports your life. Growth without running dry. Resilience against the inevitable bumps.
Vision · Rhythm · Sustainability
The frame
Not a course. A relationship.
Every part feeds the next. Stopping the hiding makes the knowing possible. Knowing the numbers makes taking control natural. Taking control makes owning your future real. That's the Follow The Cash™ method.
Everything held in your private programme.
Each partnership is shaped around your business, your stage and the support you actually need. The list below is the foundation — not the ceiling. The depth and rhythm flexes with what's true for you.
Deep onboarding intensive
A private 2-hour deep dive to map the business, the numbers, the pressure points and the first 90-day priorities.
Monthly strategy sessions
One to two private 60–90 minute calls each month for decisions, forecasts, scenarios and blind spots.
Profit and cashflow views
Rolling 6–12 month forecasts, profitability and personal-pay planning that evolve with your business.
Bonus: Free access to forecastly, my own cashflow forecasting software — yours for the duration of the partnership.
Decision support
Hiring, pricing, investment and simplify-or-grow decisions held with more evidence.
Between-session support
Within agreed hours, access for check-ins and 'should I or shouldn't I?' moments.
Quarterly reviews
Step-back sessions to review what is working, what is changing and what the next quarter needs.
The Follow The Cash™ Method
All four parts are woven through this partnership, customised to your needs.
Held with care
This is high-touch, customised work. You're seen, heard and held — not pushed, not templated, not rushed.
Calm exit, not a hard ending
Every partnership closes with a strategic outlook for the next chapter.
Choose the depth of support
that matches your chapter.
You do not need to choose the length before applying. The Advisory Fit Call is there to assess where you are and what would actually serve you.
3 Months
Profit & Cashflow Reset
For businesses £80k – £180k turnover
A focused recalibration for founders who need cleaner priorities, sharper visibility and a stronger base before making the next move.
- Strategic onboarding review
- Monthly advisory calls
- Profit and offer review
- Personal pay and cashflow check
- 90-day priorities
- Async decision support
Best for · Recalibration
6 Months
Profit & Cashflow Advisory
For businesses £180k – £350k turnover
For founders actively growing, refining, hiring, simplifying or restructuring. Enough time to land real change and see decisions today show up in the numbers later.
- Everything in the 3-month partnership
- Full 4-part Follow The Cash™ Method
- Offer profitability and pricing review
- Hiring and investment decision support
- Quarterly planning
- Personal pay restructuring
Best for · Sustained transformation
12 Months
Private Profit & Cashflow Partnership
For businesses £350k+ turnover
A full year of strategic support for founders entering a more established stage: building a team, refining the model or stepping into a bigger version of the business.
- Everything in the 6-month partnership
- Rolling cashflow view across the year
- Quarterly strategic planning
- Investment and hiring decision support
- Long-term life and business design
- Annual profit and cashflow review
Best for · Strategic transition
From £1,250/month. This is a bespoke advisory partnership, so final pricing is confirmed after your Advisory Fit Call. It depends on turnover, business model, team size, cashflow complexity and the depth of support required.
From private chat to steady partnership.
This isn't a "click to buy" offer. It's a private programme, joined by application — because the relationship matters as much as the framework. Here's exactly how the journey begins.
Step 01
Apply
You submit a short, private application so I can prepare properly.
Step 02
Advisory Fit Call
We have a 20–30 minute conversation about where the business is, what feels heavy and which level of support would actually serve you.
Step 03
Onboarding intensive
If we both decide it is the right fit, we begin with a 2-hour deep dive into the business, the numbers and the first 90-day priorities.
Step 04
The partnership
Monthly strategy sessions, forecasts, decision support and the Follow The Cash™ method woven through your real business.
Step 05
Strategic outlook
Every partnership closes with a clear view of the next chapter and an honest conversation about whether continued support is right.
What changes when you stop carrying it alone.
The shift inside this work is rarely loud. It's not a viral revenue moment or a dramatic before-and-after. It's quieter than that — and far more important. You start leading from evidence, not anxiety. You start sleeping again. You stop checking the bank balance for reassurance. You start making decisions from forecast, framework and self-trust. You become the CEO your business has actually needed all along.
You stop being Profitable But Broke. You start owning your future. That's what Part 4 of Follow The Cash™ delivers.
- You understand the money picture without having to decode it alone
- You know which offers, costs and decisions need attention
- You pay yourself with more structure and less leftovers energy
- You stop using the bank balance as your main business strategy
- You make hiring, pricing and investment decisions with more evidence
- You have a clearer 6–12 month view of what is coming
- You feel less alone inside the leadership of the business
"You shouldn't have to lead the next era of your business alone."
You have built something real. The complexity is not a sign that you are failing. It is a sign that the business has grown. What you need now is not more pressure — it is a private space to think clearly with someone who understands both the numbers and the founder carrying them.
I know what it means to carry the financial weight of a seasonal business alone. Profitable But Broke was my reality before I had a method for it. This partnership is how I help you leave it behind — permanently.
A short, private application so the call starts on the right page.
Because this is high-touch advisory work for a limited number of founders at a time, the first step is a short application. Five quick questions help me understand your business, what feels heavy, and whether this kind of partnership is likely to serve you.
- Takes around two minutes.
- Read personally by Magdalena.
- Completely confidential.
- No long forms. No fluff.
Prefer a chat first?
Book a free 20-min chatYou don't have to lead the next chapter of your business alone.
You've carried the strategy, the numbers, the team, the offers, the forecast and the long-term direction in your own head for long enough. The partnership you've been quietly looking for exists — and it's private, practical, and built around the real business in front of us.
A trusted second brain. A clearer path. A calmer next chapter.
Part 4 of Follow The Cash™. Own Your Future.